LEGOBAR is a product by Lego brand, which allows the user to create for himself a chocolate bar, based on layers of flavors he chooses for himself, and the assembling of the snack is done using a digital interface.
The branding process for LEGOBAR included an in-depth study of the Lego brand, including its leading values and what its target audience is looking for, and continued with the creation of the product's visual language, which based on geological layers - the more layers there are in chocolate bar, the thicker the snack is, and this is reflected visually on the product packaging.
